Cracking the Code: SEO Long-Term Strategy in Minutes

SEO is known for building a sustainable web presence over time. It focuses on organic growth, which, although slower to take effect, offers lasting visibility and brand authority. It is also aimed at nurturing.

VS.

PPC provides immediate visibility and can quickly drive traffic and sales. However, this impact is often short-lived, due to exhaustion.

Combining SEO and PPC can cover both short-term goals and long-term strategies. Paid marketing can provide immediate visibility and traffic, which in turn can be leveraged to enhance SEO efforts, such as by directing traffic to high-quality, SEO-optimized content.

By allocating budget towards both SEO and paid marketing, businesses can optimize their spending. While paid marketing works for immediate results and testing new markets, SEO ensures a steady, cost-effective presence.

Used to strengthen brand credibility, while paid marketing can be strategically employed to boost visibility in areas where organic reach is challenging (e.g., new product launches, competitive keywords).

GPT and Plugins can be amazing to plan content, see opportunities and more.

1. Establish your main areas of focus

2. Break them down into subtopics

3. Identify which subtopics will be 'silos'

4. Start analysing short / long-form keywords

Silos are necessary because there is a need for structure, meaning for example subjects that will have a lot of different pieces within. In this example: 'Types of yoga' is a silo

Once you are done with this, you can reverse engineer the opposite. Meaning you go from Google Trends, Search console & indexes, and identify your priorities.

We use more sophisticated tools to cross-reference our basic research, but LLMs are a great way to find opportunities you might have missed by using natural language to describe your industry, what you want to expand into, etc. It was also amazing at just generating a lot of ideas and then fine-tuning based on what you are thinking.

The plugin used in the video above is called "Bramework" feel free to check them out.

We then wanted to establish a full process for new content

Based on a comprehensive view of content creation, we can aim to create a lot of relevant pieces but using technology to enhance our productivity.

Essentially, to break it down in a more simplistic approach we have:

1. Research (Keywords > Sources) At the outset, we dive deep into keywords and sources, diligently gathering the raw materials—the very essence of our content. This stage involves prioritizing, assessing source credibility, extracting key insights, and more.

2. Planning (Structure > Subtopics) Our content strategy is marked by meticulous planning. We meticulously structure our content, identifying subtopics that will shape the narrative and define our core messaging. In cases where the nature of content allows, we even craft content silos to enhance organization.

3. Writing (Drafts > Consistency) With a robust plan firmly in place, we dive into the writing phase. Here, we craft drafts with an unwavering commitment to maintaining consistency throughout our content. Our goal is to generate content prolifically, paving the way for the next step.

4. Filter (Clarity > Tone) Clarity and tone serve as our guiding lights during the filtering stage. We meticulously ensure that our content is crystal clear and resonates with our intended audience. The selection of content is based on its relevance and alignment with our overarching business goals.

5. Research (Perspectives > Latest advancements > Expand on main points) Our research isn't a one-time endeavour. We revisit it from different angles, exploring various perspectives and seamlessly integrating the latest advancements into our work, thereby enriching our main points.

6. Visuals / UX (Interactivity) Recognizing the paramount importance of enhancing the user experience, we integrate visuals and interactive elements to keep our audience engaged and well-informed. Readability is paramount in this regard.

7. Commercial goals (Align > Identify > Ensure) Ensuring alignment with our commercial objectives is paramount. We proactively identify opportunities to ensure that our content effectively serves our business goals. This includes delving into SEO technicalities and more.

8. Gather feedback (Polls > Comments) We actively seek input through polls and comments, valuing the insights they provide. This feedback loop is instrumental in refining and continuously improving our content.

9. Hypothesize (Loop) We perpetually search for new ideas and topics to delve into. This perpetual cycle of hypothesis and innovation keeps our content perpetually fresh and perpetually relevant.